The power of television in the early days was mind-boggling. No advertisements today – even the mega-popular Super Bowl commercials – can rival the impact of many TV ads in the 1950’s. Case in point? Brylcreem. Until the mid-50’s, most guys wore flat tops, crew cuts, or GI’s as they were sometimes called. It was the result of the lingering influence of World War II and the deep admiration … [Read more...]
Boomers: The Electronically Challenged
Believe it or not, there was once a time when you had to actually get up off the sofa and walk over to the TV and turn it on. After waiting for the tubes to warm and after adjusting the horizontal controls, you could sit down and watch TV – both channels. For Boomers, the Age of Electronics began with the remote control device for the television set. We were in heaven. Then it got worse. … [Read more...]
A Sunday Drive
A typical Sunday for a Boomer child in the mid 50’s went something like this. “Wake up, get dressed. Eat your breakfast or we’ll be late for church.” No mention of baths or showers because we did all that on Saturday night. After eggs, bacon, toast and jam, we were off to church. Sunday school first, then church. Sometimes we lucked out and just went to Sunday school and were back home by … [Read more...]
Boomer Boys and Tennis Shoes
WWII and the uniforms worn by soldiers heavily influenced the wardrobe of Boomer kids in the early 50’s, particularly boys. We wore olive drab wool trousers, leather flight jackets, pilot-type leather caps and army boots. We all had crew cuts and looked like miniature GIs marching off to school. The old Army/Navy stores sold genuine surplus goods from the war effort. It was the most favored … [Read more...]
Wanna Play Some Whiffle Ball?
Today, it’s hard to imagine a world without plastics. But plastic products really hit their stride in America after World War II. Before that, the war machine consumed many of the organic materials necessary to create plastic. In the 1950’s, plastics went viral. In the late 1950’s, a product called a practice golf ball hit the store shelves. It was a small, white plastic sphere studded with … [Read more...]
Have You Lost Your Marbles?
Yes, Mom, I did. Jimmy Ray Smith used a steely and wiped me out. But I just bought a whole bag of marbles two days ago. I know, Mom. Can you buy me another bag, and a big steely to go with it? Next time, I’ll win all the marbles. Many Boomers will recognize the above conversation because there was once a childhood sport called marbles that was as popular as football, baseball or … [Read more...]
The Perils of First Grade
Digging deeply into the memories of childhood, this Boomer shudders at the thought of the early years of school, namely kindergarten and first grade. How I survived remains a mystery. In the 1950’s, there was no pre-kindergarten, in fact, kindergarten was optional. I remember it as a waste of about 5 hours a day. The teacher read silly stories and we spent much of our waking hours (yes, there … [Read more...]
Cartoons at the Movies
For Boomers, going to the movies was a regular, often weekly, activity. The entertainment at the local movie theater began with the previews of coming attractions, followed by a plea from the concession stand to buy some snacks and drinks, and then the cartoons. Sometimes the theater manager played two, but generally one cartoon. Boomers remember that the cartoons were often more entertaining than … [Read more...]
Saving S & H Green Stamps
In today’s world of self-service, it’s hard to conceive that stores would actually give premiums to entice and retain customers. But Boomers clearly remember S & H Green Stamps and a national era of stamp collecting so profound that many people went around with green tongues from licking so many stamps. In the 50’s and 60’s, filling station personnel not only put gas in your tank, they also … [Read more...]
A Trip to the Dairy Queen
I think they get $3 for a small ice cream cone at one of the local frozen custard franchises these days. Yet, there are usually folks standing in line, twenty dollar bills (or credit cards) in hand, waiting to place an order. It wasn’t always like that. When I was a young boy, one of the great pleasures in life was a trip to the Dairy Queen. An ice cream cone at the DQ was a nickel back then. … [Read more...]