Gene Shifflett of Professional Optical Service, Inc. has been a professional optician for over 50 years. Gene and his daughter, Debbie, operate the popular eyewear store in Seminole Square. They have built their business on one basic premise – outstanding customer service.
“We stand behind our products and our service,” Gene remarked. “We feel the very least we can do is to greet people with a smile and make them feel welcome. We always try to get to know our customers on a personal basis.”
One of their most faithful customers began doing business elsewhere. The customer bought a pair of glasses from another store, then went on vacation. While on vacation, he experienced some problems with his glasses and took them to another optical company, which tried, but was unable to correct the problem. When the customer returned to town and took them to the original dealer, the optician refused to fix them because another company had been involved. The customer ultimately took the glasses to Gene and Debbie who gladly corrected the problem at no charge.
“I bet that customer has referred a hundred other customers to us simply because of that one instance.” Gene confirmed.
Gene, a Charlottesville native, has recently enjoyed some of his best years ever, businesswise, proving that great service and good value can overcome a stubborn economy.
“We try to help lead people in the right direction and to explain and educate our customers about their choices. We also charge a fair price, not an inflated one,” Gene stated.
With his many years in the business, Gene is an expert optician. He is often able to recognize potential problems before they occur.
“We advise what not to buy as well as what to buy,” he says.
Gene and Debbie also buy their eye ware in large quantities whenever possible, which means lower prices. The savings are then passed down to the customer as a way of saying thank you.
“After all these years, I still enjoy what I do,” the Charlottesville native said. “I enjoy people. I also have enjoyed working side by side with my daughter, Debbie. It’s been most rewarding.”
Professional Optic Service is located at 184 Zan Road, next to Chili’s. The store hours are 8 to 5 on Monday through Friday.
If you are tired of unfriendly or inexperienced eyewear professionals, stop by Professional Optical Service and let Gene and Debbie fill your prescriptions with quality eyewear, friendly service and expertise.
Call 434-977-2910 for more information.