Need I say more? We’re talking Big Macs here, the most famous sandwich ever created, not only in America but around the world.
The Big Mac came into being in 1967 when one of the Ray Kroc’s franchise owners in Pittsburg added the 45-cent sandwich to his menu. The name was subsequently created by Ester Rose, a 21-year-old ad secretary who worked in the corporate office.
In a brilliant marketing move, MacDonald’s flooded the TV airways with the jingle which listed all the ingredients and soon after, nearly every consumer in America – man, woman, or child – could recite it.
“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun.”
Last weekend, my Nancy saw someone on TV wolfing down a Big Mac and she said that she hadn’t had one in years, but she thought that night would be a good one to order a Big Mac, a large order of the best French Fries on the planet and a thick chocolate shake – so that’s what we had. Know what? It was as good as ever. In 50 years, nothing has changed. MacDonald’s combines the two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun, and still sells tons of them.
They’re not 45 cents anymore – they’re about five bucks. But they remain the undisputed heavyweight champ of the fast-food world.